Apple’s short and long-term strategy is apparent amid recent news involving the iPhone 5 release and the first high-def Apple TV: own everything we do in life beyond sleeping or eating.
The Cupertino, California technology company earned its way into the lives of so many throughout the world with a bottoms-up strategy, integrating into the lives of consumers so that eventually the company’s products are services are not merely tools used in life, but a part of life beyond base tool function. The revolution that began with strange computers used mostly by graphic designers is now integrated into the daily lives of millions of consumers around the world in most everything they do, and the company aims to take that a bit farther, soon.
***Own the delivery tool and the distribution source for all content and e-tools. It seemed revolutionary when Apple turned its fortunes some years back with the iPod and iTunes, revolutionizing how music is bought and listened to. Then the company effectively created the app with the iPhone. Now, the company is expected to launch the Apple TV, the high-def product that will fuel what is sure to be a video version of what iTunes has become for music.
Nevada – Google has successfully made a new step in the automotive world and mapping. After making an assessment with the government, the state of Nevada became the first American driver to implement automated technology-based Google.
As quoted from inhabitat, Monday (6/27/2011), the Nevada legislature finally decided to Google’s technology is legal. Two brands already using Google’s technology is the Prius and Audi TT.
With these motorists could have run the vehicle manually or automatically. Hybrid car uses sensors and video cameras to detect traffic, including congestion, short path from point to point on the map.
Automatic control device to offer true Google has introduced since October 2010, but currently still in the process of refinement that this product can be used by the public.
Such a drive system is claimed to reduce the number of accidents caused by driver negligence. Through a video shown on YouTube, features offered are quite convincing and compelling.
Who will reign the smartphone jungle?
Apple’s next generation iPhone, dubbed iPhone 5, which is expected to feature a “radical new design” and boast of major hardware and software changes, could rule the smartphone jungle but it faces a powerful adversary in Google Nexus 4G.
iPhone 5, which is expected to be launched in September, will reportedly feature a “radical new case design,” keeping in line with Apple’s reputation as a company which is always on the bleeding edge of industry design.
iPhone 5 is expected to boast of the following features:
> A5 processor in the range of 1.2-1.5 GHz
> Aluminum metal backing of the original iPhone instead of the current glass surface back piece
> A teardrop design, like the new iPod Touch, with the top being thick and then tapering to a skinnier bottom
> An improved antenna (no more Antennagate, yay!)
> More RAM, possibly 1GB
> Better camera (perhaps 8-megapixel) with 1080p video playback and panaromic photo capture capability and an improved dual-LED flash unit
> Bigger-edge-to-edge 3.7- to 4-inch curved glass screen (iPHone 4 has 3.5-inch screen)
> A SIM-less design
> 3-4 internal antennas for both GSM and CDMA networks
> 4G connectivity
> iOS 5, which will be true multitask capable and come with loads of new features such as News Stand, Reminders, Delta Updates and iMessage
> Improved speech recognition features, and
> Wireless charging capability
> Better talktime and standy time