If Google wanted Android to be a platform that OEM’s can build their own unique eco-systems around Amazon’s about to take them up on that opportunity with their Android tablet.
Reports from earlier in the week indicated that Amazon was on the verge of launching very first Android tablet really soon (before October). With their new tablet Amazon is expected to incorporate all of their digital services heavily into the tablet. That means that Amazon will provide access to their Android app store, their digital video rental service, their music service, and their digital book and magazine service. Google offers or is soon going to offer their own services that match all of those things that Amazon has going for themselves, but I believe the Amazon tablet will be an all Amazon all the time affair.
Amazon is the top online retailer thanks to their ever popular Amazon.com website. Now through that website Amazon has been able to build a strong customer base and launch a lot of services that cater very nicely to their registered customers as well as passersby.
With their online retail expertise and Google’s willingness to let OEM’s like Amazon have pretty much full control over Android the upcoming Amazon tablet is almost guaranteed to have Amazon’s fingerprints all over the software. This is going to be their trump card against other market contenders with their own eco-systems.
Amazon’s Android Appstore is a “disaster,” says Swedish game developer BitHack in a scathing blog post (via GigaOm).
BitHack’s app Apparatus was being sold in the Amazon Appstore, reaching as high as #3 in paid rankings, but the company hated just about everything it had to deal with so it’s pulling the app from Amazon and focusing on Android Market.
Here are the bullet points of why the Amazon Appstore was no good:
- It takes too long to have an app approved. Amazon spent 2 weeks reviewing the app. Then it rejected it for something relatively minor. The app was resubmitted, then it took another week before being approved. Updates to the app take a long time to be approved, also.
- Amazon doesn’t do a good job of filtering which devices apps go to: Apparatus shouldn’t be on certain Android phones because it looks and plays worse on small screens. So, the developer has a filter system in place that works well in the Android Market preventing the wrong devices from getting the app. That filter system doesn’t work with Amazon. As a result, the app got a lot of bad reviews from angry users.
- Appstore is U.S. only, which was a problem for a Swedish developer: Apparatus got a negative review, which was incorrect. The developer wanted to respond, but couldn’t because he is in Sweden. Amazon says you have to buy something before you can comment. But he can’t buy something because he’s not in the U.S. So, the complaint stuck and hurt sales.
- Amazon randomly changed the price to $0.99. Here’s what BitHack says, “We never discussed this change. I have no idea why they sell it at $0.99. The game is already selling at 50% off because it is in “public beta”. So Amazon now decided to sell it at 25%.”